Ford

http://www.nytimes.com/2011/04/27/business/27ford.html?_r=1&ref=business
Ford company was created for Henry Ford. This company started to grow in the last century, when the americans wanted to have a good life, spending money on consumer goods. The firm, has resisted all  the crisis that happened in the past, and now, it continue to being one of the most important firms of the world. As explained in the report, the firm is working hard in order to continue satisfying the costumers demand.
 The new  small cars are being the most importan product for the firm, because of the costumers demand in a period of crisis. At this time, people don't want spend money in a luxurious car, they prefer buy an useful and an economic car, and Ford, can provide it to them. For achieve important benefits in this period of crisis, firms need to understand the market.
Greetings:
Àlex

Lehman Brothers: The fall of the big giant.

http://www.nytimes.com/2008/09/16/business/16lehman.html

Lehman Brothers was founded in 1850. Lehman Brothers was a global financial services company in the United States.Highlighted in investment banking, fixed income investments, commercial banking and banking services in general.
Everybody thought that this multinacional never would fall, but in 2007, it occurred. In 2007 the company was seriously affected by the financial crisis caused by subprime lending. From this moment, the firm started to have a lot of losses, and definitely,in 2008, the company went bankrupt. It was the biggest bankruptcy in the history so far.
 Finally,In September of 2008, Barclays acquired the company.
As a conclusion, any company can fall if it doesn´t do the things rightly.
Greetings:
Àlex

Nike: The most important sportswear brand

http://www.nytimes.com/2010/12/22/business/22nike.html?_r=1&ref=nikeinc

All of us know this brand, one of the most important brands of the world. Every year, Nike increases their profits but the question that much of the population is trying to answer, is the next: With which methods Nike achieves this benefits? For all is known the problems that Nike has had to resolve few years ago, but a lot of people think that the firm has not resolved  this problems yet.So, I am wondering about this solution. The famous problems that the company has, are about the human rights. Is it legal  increase profits through the child exploitation? This is the final question, so, the answer is in the air...

Greetings:
Àlex