Ford

http://www.nytimes.com/2011/04/27/business/27ford.html?_r=1&ref=business
Ford company was created for Henry Ford. This company started to grow in the last century, when the americans wanted to have a good life, spending money on consumer goods. The firm, has resisted all  the crisis that happened in the past, and now, it continue to being one of the most important firms of the world. As explained in the report, the firm is working hard in order to continue satisfying the costumers demand.
 The new  small cars are being the most importan product for the firm, because of the costumers demand in a period of crisis. At this time, people don't want spend money in a luxurious car, they prefer buy an useful and an economic car, and Ford, can provide it to them. For achieve important benefits in this period of crisis, firms need to understand the market.
Greetings:
Àlex